After Munich and Frankfurt, OutOfOffice is opening another location in Stuttgart-Mitte in late summer 2018. The office building Am Fruchtkasten 3 (formerly Commerzbank), built in the early 1970s, is a hidden architectural gem that will in future exemplify a new meeting and workshop culture in Stuttgart.
(Bild: Ausblick von der Dachterrasse)
(Image: View from the roof terrace)
The story behind OutOfOffice
The two founders Chiara and Georg originally come from the marketing sector and met at the Dutch-British company Unilever. Read more about Chiara and Georg here .
During countless meetings and workshops in their old professional life, the two realized that creativity could not emerge in any workshop space in the world. "As soon as we entered the rooms, it was clear to us that we would NOT have a good new idea that day," the marketing experts recount in retrospect. "Workshop rooms look the same everywhere, don't feel technically inviting, are almost always on the ground floor or basement level - so often without daylight."
Chiara and Georg wanted to change this. They quit their secure jobs and developed the resounding OutOfOffice concept. Because the highlight of every OutOfOffice location is that they are always lofts with a roof terrace. The unobstructed view over the city's rooftops is designed to inspire creativity.
In lofts and on roof terraces, guests' thoughts should be given free rein
"At OutOfOffice, customers should get the feeling of having no (visual) barriers and being able to think freely," Chiara and Georg explain their idea. The spacious roof terrace suggests boundless freedom and independence. Fresh air is also guaranteed if your head is burning up after long meetings or lectures. And while sipping an espresso with a view of the horizon, the next brilliant thought may already be racing through your brain waves.
The perfectly equipped kitchen is the focal point of the spacious lofts and enhances the feeling of being at home. The kitchen is always accessible to everyone and is intended to be a place of informal exchange, just like the various creative corners that accommodate certain sceneries.
Each OOO is individually conceptualized to give customers a sense of the city and region
While the look and feel and standard requirements (located in a hip, central part of town, loft, rooftop terrace, various lounge areas, perfectly equipped kitchen and technology) for each spot are always the same, each OOO location is given an individual concept. Because each metropolis has its own character and special features. These are also to be brought closer to the OOO guests thanks to regional products (food, drinks, etc.), as they are often only visiting the city and thus get to know the place a little better.
One focuses on different theme worlds (e.g. Urban Gardening or Garage) at each OOO and in the new Stuttgart location one wants to install a studio atmosphere. The Stuttgart OOO is not only suitable for workshops, seminars, conferences or trainings, but the light-flooded 500 sqm are also available for press conferences, film productions or photo shoots.
The OOO in Stuttgart - an award-winning location becomes a zeitgeist think tank
The founding duo had wanted to set up shop in Stuttgart for a long time; Georg knew the state capital from his student days. Now, after a long search, a location finally opened up in Stuttgart's historic city center between Schillerplatz and Stiftskirche in the award-winning building Am Fruchtkasten 3. "We respect and value this special location and its position in the middle of the historic city center. To be perceived progressively and innovatively in this environment is a very exciting task," Chiara and Georg say with great respect, but approach their new property with hope: "The city is humming economically and the people of Stuttgart are very open to design and anything new anyway."
At the moment, the renovation work at Am Fruchtkasten 3 is in full swing. In addition to the individual studio concept, the Stuttgart roof terrace will be equipped with a winter garden "that makes you click your tongue," Georg and Chiara reveal with anticipation.
Stuttgart's OOO doors should then be open from late summer. "We want a colorful mix of startups, agencies and the well-known, local global market leaders." One thing is clear: A wonderful space for new ideas is being created in the heart of Stuttgart, which will continue to drive the change in corporate culture. Open, familiar, without hierarchies, cosmopolitan and rooted in the neighborhood at the same time.
OutOfOffice as part of a new corporate culture
Chiara and Georg see themselves as part of a radical change in corporate culture. In their opinion, work will change extremely in the next few years. Project durations will shorten and teams will be more flexible in terms of size and experience. Driven by co-working spaces, they believe the shared economy will see tremendous growth.
Others will also follow their example of the new workshop culture, they predict. "The workshop sector will develop very dynamically: far fewer meetings with long travel times to conference hotels in the countryside, away from meeting business centers, away from overnight stays and conferences in the same building.
And perhaps they will then be able to realize one of their major goals in Stuttgart, which they set themselves when they founded the company: Namely, to free their numerous former colleagues from all over the world from the "meeting cages", to give them space for their ideas and in this way to make the corporate world more human, more optimistic, more inspiring.
We would all benefit from this.